In my storytelling workshops I often teach about the concept of “Gold Coins” meaning you should sprinkle the best moments you have all through the story.  It is like dropping gold coins on a trail to lure the viewer to keep walking down the path.  Here is a piece from KARE 11’s Boyd Huppert that does that so well.  The story never runs out of energy because it never runs out of gold coins.

Notice too how the lead does not give the story away.  Click on the image to watch.