Here is a story that helps show the power of the subtle audio edit. There are so many quiet moments that make the story respectful and honoring not needlessly emotional.
WCCO and KARE-11 are first-rate TV stations in Minneapolis. So when two crews both cover the same story, it is a remarkable opportunity to compare stunning work.
The WCCO story is more factual, the KARE-11 story goes for feeling. Notice the difference in the amount of natural sound in the two stories. Did one work better than the other? Why?
How did the reporters think of what they had to say versus what the characters said?
Which story felt more like it took you to the cave? Did one make you feel like you understood the story more clearly?
NBC News also produced a story.
Let me walk you scene-by-scene through the ad to show you the ways the producers used story focus, audio, video and character development to leverage their message. The same concepts can work for daily news, even when you do not have puppies, Clydesdales, a million dollar budget and super models to work with.