How to use Surprises in Storytelling

Sometimes storytellers choose not to reveal the big surprise of the story right at the top. This is a story that allows the viewer to discover the surprise on their own.

It would be right, however, to wonder if the journalist should ask the woman in the story questions the viewer would ask:
-why are you doing this?
-why not just a picture of a painting?
-what do you tell people who think you are strange?

After all, Roy Rogers had Trigger stuffed.