When Companies go Straight to the Public

This seems to be happening more often–companies are posting their responses to media stories straight to the public. In this case, it is Koch Industries that has a problem with New York Times coverage. Koch posted an email exchange with NYT journalists asking specific questions about fairness and accuracy. I have to say, the Times comes off in the exchange as aloof.
Take a look and tell me what you think.

In another case, CNBC produced a blistering investigation of the Remington arms company, an old and trusted name in the gun industry.  CNBC claimed a very popular model of rifle has frequently fired without anybody pulling the trigger. CNBC documents injuries and deaths.

Remington didn’t respond for the project but did produce a remarkable online video response employing a former network anchor and high production values.  Gun blogs picked it up.

The NRA also produced a video talk show segment featuring a Remington spokesman. You have to wonder why this spokesman was not available to CNBC. He makes a compelling statement but went directly to the gun public:

Advertisements