This seems to be happening more often–companies are posting their responses to media stories straight to the public. In this case, it is Koch Industries that has a problem with New York Times coverage. Koch posted an email exchange with NYT journalists asking specific questions about fairness and accuracy. I have to say, the Times comes off in the exchange as aloof.
Take a look and tell me what you think.

In another case, CNBC produced a blistering investigation of the Remington arms company, an old and trusted name in the gun industry.  CNBC claimed a very popular model of rifle has frequently fired without anybody pulling the trigger. CNBC documents injuries and deaths.

Remington didn’t respond for the project but did produce a remarkable online video response employing a former network anchor and high production values.  Gun blogs picked it up.

The NRA also produced a video talk show segment featuring a Remington spokesman. You have to wonder why this spokesman was not available to CNBC. He makes a compelling statement but went directly to the gun public: