The New York Times used audio, video, stills and text to tell the heartbreaking story of an Iowa town that missed the abuse going on right under its nose. When state inspectors liberated the men who grew up there, they could barely believe what they were witnessing.
Notice the way the Times uses video in what would normally be still images online. The text and the video segments compliment, not repeat each other. The videos are each short and emotional. They give the reader information, context and texture that the words alone cannot.