In my writing workshops, I often talk about what I consider to be the BIG motivators that make stories work.
You can attach your story to money, family, health, safety, community, moral outrage, curiosity and/or social trending and any story can become more interesting for a wider number of people. The more motivators you can hit, the better.
See how many motivators you can count in this new online ad:
The ad would have a narrow audience if it was just aimed at beer-drinkers or dog-lovers. But it is more than that. It speaks to safety and family. That is why it is a mega online hit.
Of course there is that issue of whether you should drink so much that you are unsafe. But that’s another commercial.